OEM-Branded Protection Programs
Design, launch, and operate protection programs that feel like your product — not an insurance add-on.
Sencov enables OEMs and brands to offer fully branded protection, warranty, and care programs embedded seamlessly into the core product purchase and ownership journey — supported by licensed insurers and service partners, but owned by the brand experience.
What Are OEM-Branded Protection Programs
Compliance-aligned distribution within logistics workflows
OEM-branded protection programs allow brands to:
These programs can combine:
Insurance covers (via licensed insurers)
Extended warranty plans
Maintenance and care services
Fixed-benefit or service-based protection
Where OEM-Branded Protection Fits in the Journey
Protection is surfaced only at relevant moments, never as a detached insurance sale.
Product Discovery
Customers explore and compare products
Product Configuration
Options, variants, and services are configured
Checkout / Financing
Purchase and financing selections are completed
Delivery / Installation
Products are delivered and installed
Ownership & Servicing
Warranty, maintenance, and support services continue
Example OEM Protection Use Cases
Illustrative, not exhaustive
Consumer Electronics & Devices
- Brand-led device protection at checkout
- Accidental damage, theft, repair programs
- Subscription-based protection upgrades
Appliances & TVs
- Branded extended warranty and care plans
- Accidental damage and breakdown insurance
- Maintenance-led service programs
Mattresses & Furniture
- Brand-owned stain, damage, and care protection
- Beyond-warranty structural coverage
- White-label service fulfilment
Mobility & Equipment OEMs
- Usage-linked protection
- Damage and service-led programs
- Brand-managed post-sale support
What Makes Sencov Different for OEMs
Brand-First Design
Protection journeys are designed to look, feel, and communicate like the OEM's product — not an insurer overlay.
Embedded by Default
Protection is built into purchase, delivery, and ownership flows — not sold separately.
Modular & Configurable
OEMs choose what to offer: insurance, warranty, care, benefits — or a combination.
Scalable & Compliant
All programs are backed by licensed insurers, compliant workflows, and audit-ready records.
How Sencov Enables OEM-Branded Programs
Journey and UX design for brand-led protection
White-label product and benefit configuration
Integration with IRDAI-licensed insurers
Service partner and fulfilment orchestration
Claims, service, and customer support workflows
Consent capture, disclosures, and compliance controls
Analytics on attachment, usage, and outcomes
OEM Control vs Traditional Insurance
| Traditional Add-On Insurance | OEM-Branded Protection |
|---|---|
| Insurer-led experience | Brand-owned experience |
| Separate purchase | Embedded in product journey |
| Generic communication | Brand-specific messaging |
| Limited post-sale control | OEM-managed service & care |
Why Brands Choose OEM-Branded Protection
Higher attachment and conversion
New recurring or bundled revenue streams
Stronger post-purchase engagement
Increased customer lifetime value
Differentiation beyond price and features
Ready to Launch Your Brand-Led Protection Program?
Partner with Sencov to design, launch, and scale protection programs that strengthen your brand and delight your customers.
Insurance components of OEM-branded protection programs are offered through IRDAI-licensed insurance partners. Extended warranty and maintenance services are non-insurance offerings. All protection programs are embedded in connection with a core product transaction and subject to applicable terms and conditions.